Oh, I absolutely love the Halloween season and was thrilled when I found out my latest novel, WATER WITCH, was coming out smack dab in the beginning of October!
To celebrate this auspicious occasion, since most of my novels have been released during the summer, I figured I’d try something a little different in the promotions department. The standard fair for most promotions, of course, are book marks, post cards, ARCS for reviewers, cool coffee mugs with the book cover imprinted on both sides, radio and television interviews, book trailer, etc, all of which I still did for Water Witch’s release. The new and different was a specially made commercial that’s now airing on syndicated radio, and wow, is it ever paying off! Sales are up 15% in one week, and the sales office for the syndication keeps getting calls from folks, asking if they’d repeat the commercial! How cool is that?
Normally when you lock in commercial time with any radio station, some local talent from the station reads the script. Although they seem to try hard to get it right, he or she still sounds like used car salespeople to me. To combat that, I had a voice over guy with a terrific voice ‘act’ the script. And the numbers are showing that that decision was a bull’s eye. (Lawd, you should hear this guy read romance or romantic suspense! PANT!)
Anyway, all that said, I thought I’d share a little Halloween happy with ya. =) Below is the commercial for Water Witch. So turn up your speakers—-and let me know what you think!
Oh, and I have to add a side-diddy for today’s blog. I’ll do my best to respond to any and all comments, but it will probably be this evening before I get to it. We just found out that my youngest daughter has to have her gall bladder removed, and the surgery is schedule shortly after noon today. So keep your fingers crossed for the kid, will ya? And please bear with the tardiness of my responses…..I’m a-comin’. 🙂