One of the hardest parts of being an author is coming up with new–and interesting–ways to market your book. The same old contests, the same old promotions, the bookmarks…. You are often left wondering, does this really work? And yet you KNOW that it is necessary, and it must be done.
How much of an author’s very valuable time is spent doing promotion that is NOT valuable? I always wonder this.
I hate the thought I am wasting my time. And yet there IS no surefire way to market.
I became intrigued with the idea of a “viral” marketing campaign after I read about it on a loop. I had already made plans to give away a free e-book, my first book SISTERWIFE, but wondered if there was some way to make it “viral.”
For those of you who are as perplexed as I was two weeks ago, when I first heard of it–a viral campaign is one that spreads like wildfire, mostly through the Internet. Examples are the lonelygirl15 youtube videos (now revealed to be professional videos with an actress who is getting film work).
Another example is the campaign for The Secret, by Rhonda Byme. It has now sold millions for both the book and the DVD, and it apparently started with a single Web site which offered a free partial viewing of the DVD (which people emailed to each other) and a full download for a small fee. (Thanks to Ann Marie Michaels, author of Cooking to Hook Up, who provided me with this information when I asked what a viral campaign was. I would have linked a current site, but couldn’t find one.)
So, I’m trying to create my own, teeny tiny viral campaign, by offering SISTERWIFE free, no strings attached. This was my first book, with a very TIMELY subject. Polygamy in Utah. And just how far bent the “prophets” go to protect their sacred beliefs. I wrote this book before Elizabeth Smart, before Warren Jeffs began building his compound and went on the lam, and before Big Love. It was not hard to see it coming. I’m not a visionary. But it definitely spotlights the beliefs–and explains why Mormon fundamentalists believe the way they do–in a way that is easy to understand.
Plus there is a killer love story and some great action thrown in for good measure.
So far, nearly 1,000 people have downloaded the free copy of the book. I plan to keep the offer up for a few more weeks. If you are interested, jump on the band wagon. Come on, you know you want to do it. All the popular kids are doing it. He he. Just a bit of peer pressure.
Visit my site, http://www.nataliercollins.com/sisterwife.php
to get your free copy of SISTERWIFE, a “ripped from the headlines” story of love, lust, greed and murder, set in the crazy world of polygamy.