My son loves a dog-earred copy of a book as much as his mother.
He is also a storyteller albeit a visual storyteller–he’s in advertising. One of his favorite pastimes is to scour the web for a brilliant ad or guerrilla marketing campaign. Invariably he’ll send me the link to his favorites and we’ll have a great time discussing why that particular campaign works. He was one of the first to find the little boy Darth Vader Volkswagen commercial.
Brilliant. I still watch that commercial when I need a smile for my heart. Once I had a little boy who dreamed of being a superhero with special powers.
Recently my son, who actually grew into a super hero (at least to his mother), told me about a campaign he’d heard about, to save the library system in Troy, MI. Now, this doesn’t have the cachet that would normally garner a particular 28 year-old-male’s attention, so I figured it must be good.
I was right.
So, the story goes something like this: