I may get in trouble for this blog, but Random House is closed until January 3rd, so who would I ask? I’ll invoke the “forgiveness” doctrine–it’s better to ask for forgiveness than permission
In five days, LOVE ME TO DEATH will be released. It’s also my anniversary as a published author. Five years ago to the day (almost) THE PREY was released. LOVE ME TO DEATH is my fifteenth novel. I’m as excited as I am nervous. The book market has changed dramatically between my last romantic suspense release (August 2009) and this book. More readers are buying e-books, more readers aren’t buying books at all, and romantic suspense as a genre has taken a bit of a dip. Which is sad because I love, love, love romantic suspense. I love all suspense. And I know that everything is cyclical–what’s hot today might not be hot tomorrow, but may be hot next week.
So because of all the ups and downs and sideways changes in this business, this release is doubly important. It’s been 17 months since my last romantic suspense was released. In between I published two supernatural thrillers and a short story, but I had never wanted so many months between books in my core genre. I’m truly hoping that my readers haven’t forgotten about me!
LOVE ME TO DEATH was a labor of love. It’s the first of a series starring Lucy Kincaid, one of my favorite characters from previous books. Lucy is the youngest sister of the Kincaid Family of San Diego. In FEAR NO EVIL (April 2007) she was kidnapped on her high school graduation and would have been killed live on the Internet if she hadn’t been rescued by her brother, Dr. Dillon Kincaid, and rogue FBI Agent Kate Donovan. Now, she’s nearly 25 and waiting to hear if she was accepted into the FBI Academy. (For long-time readers, I aged her quicker than the rest of the Kincaid’s, but only by a few years.)
In LOVE ME TO DEATH, Lucy volunteers for a victims rights group as well as interns at the Washington DC Medical Examiners Office. She lives with her brother Dillon and his now-wife Kate in Georgetown, Washington DC. Patrick Kincaid, her brother, has opened the east coast branch of Rogan-Caruso-Kincaid with Sean Rogan–the younger brother of Duke Rogan, who was the hero of CUTTING EDGE. Lucy goes undercover online to lure convicted sex offenders into violating their parole, believing that they are being arrested and sent back to prison. Except she soon learns that the men she’s setting up are being executed. Her dream of becoming an FBI Agent is in jeopardy as the cops turn to her as a suspect, and she needs Sean’s help to find out what’s really going on.
Usually, my heroes take longer to get to know than my heroines–not so with Sean. As soon as I stepped into his head, I knew him. He still has a lot of secrets, but I understand his character better than any other hero I’ve written.
LOVE ME TO DEATH had several covers. The basic design stayed the same, but the colors and fonts changed dramatically. Covers are so important–especially now. They have to look appealing both on the computer enlarged, and as thumbnails, and they have to pop from the shelves. They need to convey the tone and content of the book so that readers aren’t surprised by what’s in the pages. If the cover looks dark and suspenseful, but the book is a romantic comedy, readers will be upset. Covers are not always easy. I have loved some of my covers and not loved others.
This was the first cover Ballantine sent me:
I didn’t love it.
The colors were off, the white clashed, and the cover was too busy with the angles. I didn’t love the font for my name, either. But I just hated the the woman’s face. Too sharp and too much like a photograph. Not to mention that readers would assume that the woman was Lucy and Lucy has brown eyes, not blue eyes.
Overall, I felt it just didn’t work at all. I went back to them with a list of what I liked (which wasn’t much, I’ll admit) and what I didn’t like.
The second cover was better, but certainly not there.
I still didn’t like the colors, though they got rid of the photograph look. I didn’t like the slanted font with all the text from the teaser–way too busy. With the complex graphics and all the stuff going on on the cover, it looked . . . just not right.
And my name was too bold, it didn’t feel right on the book.
Okay, I know, that sounds funny, right? Something doesn’t “feel” right? But sometimes, that’s all I have. I look at a cover or any piece of art and it just doesn’t feel right to me. And that’s how I felt about my name, and the overall cover.
So they went back again. And I got:
Again, the colors–I just didn’t like the orange, though they gave it a wash which was better. I liked the positioning of the text much better, however. I asked them to go back again, and I suggested gold rather than orange.
Now, I’ll admit, I was getting nervous–it’s hard to go back to your publisher, even when you have a good relationship with them, and ask for changes. But I rested on the fact that I had opposed the orange from the very beginning. If they just changed that, I would be happy. (I hoped.)
THEN we had a winner:
The only difference is now I have an amazing quote from the generous and talented Lee Child: ” A world-class nail-biter . . . Brennan is in the groove with this one.” Which is doubly good because I hated the tag line they had on the book and they wouldn’t change it.
There was actually one version between the last two, but the changes were so subtle I won’t bore you with the art–basically, they fixed some coloring issues they had when they put on the gold/yellow wash, plus the spacing between the letters in my name. Though it looks more yellow on the screen, the flats show the gold well.
In the end, I am very happy with the final covers, and particularly grateful because I know how much work goes into cover design–and how many people are part of the process! Everyone wants to have the best cover for the book, so when I’m happy everyone knows–and they know! One reason it was so important is because LOVE ME TO DEATH launches a series and a series character–which means that branding is doubly important.
These work well and “brand” the Lucy Kincaid books. (I still think they are a little busy, but no one else agrees with me. I still love them!) LOVE ME TO DEATH, the e-novella LOVE IS MURDER, and Lucy #2, KISS ME, KILL ME. Lucy #3, IF I SHOULD DIE, is a September book and I should be seeing the cover soon!
Now for some fun stuff!
RT Book Reviews is having a contest. Test your Allison Brennan/Kincaid Family Trivia! Enter here.
I’ll be blogging at Borders True Romance on Sunday, January 2nd–I hope you can stop by and comment!
I’m donating $1 to Reading is Fundamental for every new follower who follows me on Twitter through December 31, 2010. #donaterif
What do you like or dislike about covers in general? Romantic suspense or suspense covers in particular?



























Add to Google

I honestly don’t worry about the covers too much. I’ve found when perusing Border’s that the mundane covers speak to me just as much as the fancy ones, there’s really no rhyme or reason for it for me. In looking at the covers for your new book, I thought they all looked fine, but after reading what you wrote about it, it was obvious that the final iteration was way better than the others!! So, clearly I have no clue!! As long as what’s written inside is good, then I’m good.
Hi Kris–I agree, I care more about content, but I’m also very visual–I might not pick up a new-to-me author if the cover doesn’t draw me in, or the cover looks cheap or cheesy. Nora Roberts could probably have a book with a black cover and her name white and still sell! Not me.
Merry Christmas!
[...] This post was mentioned on Twitter by Murder She Writes and Paula Matter. Paula Matter said: RT @Allison_Brennan See all the manifestations of the cover for LOVE ME TO DEATH (on sale Tuesday 12.28!) http://tinyurl.com/2d8nsjq [...]
At this point, I’d buy your books if they were wrapped in brown paper and the title was written in crayon. Trying to look at this from the standpoint of a new reader, I think these are good covers. They would entice me if I wasn’t already in the store to buy them.
As a long-time reader, I love that they shrunk the face down to just eyes – it’s catchier that way – and kept it to just a mouth for Kiss Me, Kill Me. And the silhouettes in the bottom third are awesome. They need one for Love is Murder to tie it into the others.
Great covers, Allison. I hope they help turn these into awesome sales figures. =o)
Thanks B.E.! You’re my favorite reader–maybe someday I’ll be able to have a book with crayon for the title
And I agree, when they adjusted the face, it made a huge difference. I still didn’t love the eyes they choose, but I think the overall look really, really works. IF I SHOULD DIE takes place in the Adirondacks, and partly in a mine, so I’m hoping they use green as the primary color with black. Maybe having the bottom image with Lucy looking down a deep hole at Sean unconscious below
Or use the top with Lucy on the surface of the hole, then the stripe with my name, then the bottom image the base on the mine with Sean’s body sprawled. Hmm.
I would think new releases would come out between Thanksgiving and Christmas for gift giving, not in January or other times. Maybe books aren’t the big holiday sellers I think they are.
I HATE covers which have drawings on them. I prefer the more realistic picture style like your new cover has. Not to pick on author Lisa Plumley, who’s books I’ve liked, but for a quick reference covers like Making Over Mike and Let’s Misbehave are the kind of covers I dislike.
Anne, I didn’t want a January release, I wanted February, but couldn’t get it. But December is a bad month (usually) for genre fiction unless you’re a mega seller. There are so many more books out, plus most book buyers who buy for gifts aren’t buying fiction–they buy non-fiction, books based on an issue or subject or interest, rather than crime fiction. That’s why most of the displays you see are either boxed sets of mega-sellers or a major non-fiction release.
Whoops, clicked submit too soon! If I’m going to read romantic comedy, I like a whimsical cover. I don’t mind cartoon covers, but they can’t look TOO cartoony.
The only thing I really want when I’m buying is a cover that conveys the content in an interesting way.
I love the final version of the cover. And I am positive no one has forgotten you since your last RS release – how could they? Your books are terrific. Best wishes on the release.
Thanks Dara
I hope people remember! I’m very excited about this book–Next week, because most of the MSW gals are taking a much-needed breather–I’ll be posting excerpts plus the schedule for my blog tour and some other treats! I’m also going to give away a bunch of backlist books
I like the changes you requested. The white slash with text in the middle of the cover didn’t work well, nor did the orange tint to the face in the later offering. I prefer the suspense covers in general.
Thanks, Little Lamb! I really didn’t like that first cover. I didn’t think they really spent the time considering the overall impact, it was too compartmentalized. I think the final version is amazing, and much stronger overall. I love suspense covers. I really love Rocki’s EDGE OF NIGHT cover and the JD Robb covers. I also love Jeffrey Deaver’s covers and David Hewson’s covers, both thriller writers.
Allison, Wow! The covers are great! I don’t like it when the “meaning” of the cover isn’t obvious to me. I like the cover to match the overall theme of the book.
Either way, cover are has never stopped me from buying a book.
Merry Christmas =)
We’re thinking on the same page! LOL.
I’m not a cover person, I go mostly by blurbs and recommendations but it does bother me when reading a book if physical descriptions do not match the cover.
I hate that Diane — if you get one image and then it’s completely different inside. LOVE IS MURDER is an ebook release–a mystery novella–and I was worried that readers would be frustrated because Lucy is a brown-eyed brunette and the cover is a blonde, except both my agent and I thought the cover girl looked dead. And darker colors don’t look as sharp online as the lighter covers. So my victim is blonde
Oops- that previous sentence should say
“cover art” has never stopped me…
=>
I am definitely a cover person. If the cover is not appealing I am less likely to even look at the book. I love covers that have attractive people on it or ones that portray what the book is about. I am not a fan of “unreal” looks for covers. Hard to explain but I don’t like covers that are animated or boring. As for your covers…I love them. They portray what the books are about and they are very interesting to look at. I am a very visual person so the covers are very important to me
Thank you so much Leagh! I agree, I think that Ballantine has done a great job with my covers (except CARNAL SIN, but that’s another story!) My favorite cover designs were the Prison Break trilogy, and I told them that when they were in the process of coming up with the Lucy covers, and I think they did take the core elements of those covers to create these. I’m so glad you like the covers!
Allison, the amount of input you got on that cover (and the number of changes!) is NOT the norm for most of us languishing in the midlist. Count your blessings, woman! My last cover came “FYI only” and I knew that meant “Shut up and be happy.” LOL
But I liked ALL of the iterations of your covers (except the first with the big blue eyes) and think what’s most important is you were branded well. Also, the book says “suspense” in style and substance and the title will lead the reader to know it’s romantic suspense.
That said, I did my own utterly unscientific study in Wal-Mart yesterday. My WM is one of those “conversion” stores that they changed from a regular WM to an almost Super Wal-Mart, and that means the book section is two aisles, quite large, adjacent to the music/entertainment/electronic games aisle. This is different than the typical Super Wal, where the books are in a bay in the front, closer to check out.
Anyway, they have a wall of mass market romance and genre novels, and it’s very easy to step back and do the “can you tell what kind of book this is from 20 paces” test.
There were, aside from the section of Harlequins which I know includes romantic suspense, exactly TWO romantic suspense books out of about 130 titles, unless you count old Sandra Browns, of which there were many. TWO – they were books that came out in the end of November and both books were virtually untouched. One had one copy missing, the other still stacked four deep. That’s it. No backlist of rom/sus, no front list, no big names, nothing. This WM didn’t even have a bunch of Nora Roberts.
What was there was: Christmas and plenty of it; Linda Lael Miller westerns (I counted 11 different titles); historicals (plenty); a few paranormals (but not as many as, say, 6 months ago); beaucoup contemps such as Debbie Macomber, Robyn Carr, and Sheryl Woods. The utter lack of romantic suspense was just shocking to me.
I think that’s going to work in your favor. I don’t think that readers have abandoned rom/sus as much as 1) publishers have slowed down in this genre and 2) buyers – the ones who stock the store, not customers – are sheep and scared sheep at that and 3) there is a MASSIVE move away from midlist to proven mega-sellers, giving readers less options of new authors but more options with known authors.
Your name, established and proven and loved by so many readers, along with that strong cover and the fact that your core readers have been waiting for the next Allison Brennan book, is going to translate into a big success for you. I just *feel* it.
Can’t wait to read Lucy’s book and see how you translated all your FBI research brilliance into this new series!
Congrats on the release and OMG 15 books in five years! What an accomplishment!!! xo
Rocki, thank you so much for your note. As you know more than most people, this has been a really trying time, and I’ve been majorly stressed. I really love Lucy’s book, and feel it’s what my readers expect from me–a strong suspense, a mystery, and a bit of romance. I love Sean Rogan as much as Lucy, and I think that’s why this book also works–as a hero, Sean is both exactly what Lucy needs and also provides natural conflict that will continue through the story because of who he is.
I know that some people have complained to me that they don’t like the real graphic violence. My books are violent, but usually after-the-fact–I focus on the results of the crime, so I describe the crime scene, the state of the body, the emotions and feelings of those who find the body, etc. I love forensics, and I hope to go back to Quantico before I write the Lucy book that will be set there. I’m waiting to hear from the FBI as to when the next trip is back there; if it’s not September (as it has been in the past) I might ask (beg) to tag along with another citizens academy.
I’m crossing my fingers for Lucy, but January is a hugely competitive month, and many booksellers are late getting the books out because of Christmas clean-up and clearances.
As Allison knows (because I took a picture with my phone and emailed it to her) I just returned from my local supermarket where the VERY TINY book shelves included 8 brand spanking new copies of Allison’s book, slotting in #9 bestseller. But now there are only 6 because I bought the first two. Yay!!!!! xo
I love you Rocki!
Wow, Allison, you DID get a lot of input. I like the changes that were made. However, am I the only one who doesn’t like the whole “partial face peering’ trend? I love the bottom 2/3 of the cover. The top? Not so much. Titles catch my eye, anyway. The cover is secondary. Yeah, I know. I’m a real Grinch. LOL Even so, having your name splashed across the front would grab me because…hello…fangirl!
Merry Christmas, y’all.
Silver, I think that’s my primary problem with the covers, too. I almost wish they had one primary image and the color slash with my name across it, but I don’t have THAT much input. I originally said I didn’t want the woman at all, so obviously, I don’t have THAT much input!! And it’s much better with just the eyes than the bigger face.
I admit a good cover that looks pleasing to the eye and that stays with the storyline..draws me in to looking at the book , and if I haven’t heard of the author then I will buy the book.
Last cover works for me, and totally see by what you mean wash out look of the covers.
Exactly–that’s what the cover should do, draw a reader in!
Thanks!
You know the orange blue contrast is apparently one of the visual effects that appeal the most to people? My brother saw an article about this once, and it showed hundreds of movie posters with this contrast… just a little factoid.
LOVE IS MURDER has the best cover for me, which is kinda sad ’cause it comes in black and white on the Kindle. But it’s pretty!!! I’d pick that up.
I can’t wait for Lucy’s book, as you very well know!!!!
I actually knew that orange/blue can work (though purple/orange is on the opposite of the spectrum and far more pleasing to the eye.) I didn’t feel that the colors and white worked at all, or the photograph rather than the wash. Blue and gold is another great color combination. I’m glad you like LOVE IS MURDER! I do, too, and because it’s an e-story, the white and blues really pop.
And I love red, so KMKM is my favorite.
I’d like a pink and purple cover
Pink doesn’t sell thrillers!
I do like purple, though–SPEAK NO EVIL purple.
Hi Allison,
I am SO excited about this series! I can’t wait to read more of Lucy’s story. And your plot sounds very intriguing. Know it is going to be a hit!!
I think they nailed your cover. I also like the consitency with the upcoming books, too. Can’t wait for this release!
Thanks Laura
I think the cover works, too. I really love Lucy–I hope my readers do too!
Allison, I’ve always loved your covers. I like suspense covers that give a clue, a location, or something important to the story. It is amazing what going from the orange tint to the gold does for the book. Making covers must be a big job.
Cover art is a specialty, that’s for sure!
Allison,
The covers are great. And I agree with you in that I like the final cover for “Love Me To Death” the best. Can’t wait to read it. As for covers, I like covers that have outdoor scenes….like the one you have for “Love is Murder” with the trees, and the snow and the house. For some reason I’m drawn to books that have covers like that….snow scenes, rivers, lakes, cabins in the woods with the trees nearby.
You must love Carla Neggers covers! They have some great outdoors scenes. I love her book THE CABIN. One of my favorites.
LOVE IS MURDER is a straight Lucy Kincaid mystery — a prequel that takes place before LMTD.
Huge congrats on the new release. I can’t wait to get my hands on it. Your books are fantastic. I wish I had a tenth of the talent you do.
I looked back over the different cover versions you received and I had a hard time nailing down what was off. I do know the final one rocks and works well with the other covers.
Thanks Holly!
I outlined several problems with each version, but some are very subtle. for example, in the second cover, the block of color with my name is actually opaque, so you can see the image of the woman beneath it. No one else noticed by me. I used to work with an award winning designer and while I can’t design, I usually can tell what is working and what isn’t. Another very subtle difference is the spacing in Allison from the third and final versions.
On screen, the yellow looks more pasty than it does in print, but I always allow for those differences because I understand how print works.
I don’t pay much attention to a cover unless someone points it out to me. I buy by author.
I think there are two kinds of people–those who really need the cover (very visual) and those who the cover is secondary, usually more auditory. How do you decide to read new authors? Word of mouth? Reviews? Inquiring minds want to know! LOL
Allison, have all your books! Loved all of them. The Kincade series was and is still amazing!!
Looking forward to reading the next ones!!
Cheryl Duckworth
Thanks Cheryl! And I agree, THE PREY had a fantastic cover. I really loved my first nine covers. I didn’t love the FBI Trilogy covers (with the lines through them) though the colors were fantastic. I didn’t feel the covers fit the books or feeling, and I really don’t like naked people on my covers, unless it’s very specific. For example, Tess Gerritsen has suspenseful covers with hints of nudity and it totally works for her books. But most of the people are victims and it works. Or like in THE APPRENTICE alluring and provocative but also scary.
p.s nice choice on the cover! That is what originally drew me to the cover of your first book. Honest!
Cheryl
Your an amazing writer, and yes the cover drew me to the first book.
However, after reading it you became one of my favourite authors.
Merry Xmas to you and your family,
Cheryl Duckworth
If I am picking up a book by an author I already love, I don’t pay too much attention to the cover. If however, the book is something new then I need the cover to catch my attention. Color is key and I don’t like anything goofey (like Fabio). I really like covers that are visually interesting. My favorite example is Kushiel’s Dart by Jacqueline Carey. The cover is beautiful.
Readers haven’t forgotten your RS books!! I’ve been waiting ever so impatiently
I like the covers – they are very well branded for the series.
Can’t wait to read them!
Thanks Lori! I think the covers turned out great, too
Fantasies have amazing covers, Jen! You buy like me–authors I know (or who come strongly recommended by someone I trust) the cover doesn’t mean much. But new-to-me-authors–I have to like the cover.
I really like the final cover design, but I agree with the reader who said she would read your books if they were covered in brown paper-lol. I just got a bit of Christmas money for spending and snatched up a whole bunch of your books so I could complete some series. I can’t wait for the Lucy Kincaid books! Thanks for writing such good nail biters!! (and thank you for the copy of The Hunt-it was better than I remembered!)
The cover looks great but I would read your books if they were bare.