What a way you have put it, but it sounds right to me. I love classical

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Anyway, darn you Karin for making me think about this!

Oh, to be my own brand! LOL. I know what I write, dark suspense drama/romantic crime thrillers/something along those veins. Whatever I write will have those same elements, whether I go historical, paranormal, or futuristic. So for me, I want to keep my name whatever I write. It sometimes works, sometimes doesn’t. We’ll see. I have enough ideas in my current “brand” that I don’t think I need to worry about it for awhile.

BTW, Karin, Christina Dodd writes under her name for both her contemporaries and historicals. I don’t think just because you’re writing in two genres you HAVE to have two names. Ask your agent.

For example lets look at chain superstores. Take a moment and think of a Target ad. Print, or commercial. Next time you watch tv try and identify the commercial as being from Target. Chances are you will be pretty good at this because all of their advertising uses imagery in a way that gives of a specific and recogoniziable feeling.

Now try to do the same thing with Kmart. Not really as easy. All I can think of is the logo and the actual signage on the store I pass on the way to work. I’ve seen a Kmart ad, but it the imagery used in their advertising isn’t overly unique so it blends in.

When you think of a brand for you writing don’t be afraid to go beyond the super short because not everyone can be identified by just 2 words like Hot Cops. Maybe you need a descriptor that shows how you write. I’d say I write Snarky Teen Drama. Which is more than just a genre but to just say Teen Drama doesn’t get the whole feeling of what I am creating.