31 Jul 06 |
I’m feeling a little like Dorothy today, very glad to be home! The Romance Writers of America Conference in Atlanta Georgia was wonderful but exhausting.
I was so pleased to meeting in person Allison and Karin. I only got to talk to Karin for a few minutes as we literally passed one another at the bottom of the stairs to the bar. She’s beautiful and I could have talked with her for hours, but I had an early morning meeting. My only disappointment in the entire conference was when Karin called and invited me to join her and some others for dinner but I had another commitment. Rain check, okay Karin?
Allison was charming. When we walked up to say hello to her after the Kiss of Death party, Allison was helping a woman refine a pitch right there on the spot. It was such a nice thing to do. She was surrounded by people wanting to talk to her, or ask her advice, and she was very generous. She’s just like she seems on the blog.
Jake (J. Carson Black) is hilariously funny. Watch out, she will make you choke on your drink! We bonded instantly, and it’s probably a good thing we didn’t spend the entire conference together or we’d have gotten into some serious trouble. As it was, at the Kiss of Death Awards Party for the Daphne du Maurier Award of Excellence (that I still think Jake should have won, not that I’m biased or anything!), we were getting some “looks” for our uncontrollable laughter. I brought two of my friends, Dennis and Marianne Donley, and they loved Jake too. The four of us were having way too much fun, and all without alcohol. Jake and I weren’t sure we could navigate high heels and alcohol…
Toni MaGee Causey joined us in the bar, and it was a pleasure to meet her in person and chat. Toni is very savvy about the publishing business and taught me quite a bit about the Hollywood connection. She’s both beautiful and smart!
We were joined by my friends (who often hang around the blog) Louise Knott Ahern, Michele Cwiertny and Dana Diamond. These three women are so beautiful and smart that we’ve taken to calling them “Charlie’s Angels” in my local chapter. Dana, Michele and Louise are tremendously talented.
Man, I am so outshined by all my friends! Have I forgotten anyone? Did I mention how much we all missed Deb and Natalie?
I know I’ve rambled on, now I’m going to talk a little bit about what I learned. Please keep in mind that my notes are incomplete and I may even be (gasp!) inaccurate.
From Levy Book Merchandiser:
1) Their market is non-traditional book stores like Wal Mart, Target, K-Mart etc.
2) Their goal is to get as much space as possible in those stores and will do
everything in their power to hold onto it. If the space if very small, it goes to the big names (Nora Roberts type). Extra space goes to the rest.
3) Average book buyer that Levy targets through the retailer is 25 to 35 years old, married and college educated.
4) About 50% of what they stock is romance titles with Romantic Suspense and Historical Romance being the most popular.
5) Erotic is hot, but harder to get into the family value chains (think Wal Mart).
6) A newer market is the Military Bases.
Panel on changing publishers and/or agents:
1) Have specific goals. Is your goal money? New York Times List? Publishing a title every six months?
2) Agent’s advice is important but remember that agents are in the business to make money, they MAY go after the money when that’s not your goal.
3) Money does not always follow getting on the NYT list. You have to stay on the list to get real clout. (Depressing as heck to me!)
4) Real solid success takes time, a long time.
5) Do your own market research before changing publishers. The four authors on this panel all recommended subscribing to Publisher’s Weekly.
6) Another source of income can be a position of power. In other words, if you are NOT desperate for money, you’re in a stronger negotiating position.
7) Do not burn your bridges. Publishing is notoriously small, and the editor you just left today may be your new editor’s boss next year.
Whatever is happening in your career—do not spiral into hatred. Always be professional. (It’s easy to fall into negativity and blaming when things are going wrong).
Advice from an editor and sales representative from a NY Publishing House:
1) MySpace.com is a great place to promote. The editor suggested getting your own page.
2) The sales rep and editor said they do rely on author websites both for considering offering the author a contract and selling the author to the bookstores. Update!
3) They talked about trade sized paperback (where my next book will be so I paid attention). Trade paperback is flourishing, and they believe Oprah was a big influence on that. Trade is for upscale women’s fiction, and hot sex is also doing really well in trade. But merchandizing hot sex is tricky for the Wal Mart type stores.
4) When asked if an author’s looks matter when they are considering if the authors is able to do her own promotion, the editor said as long as they brush their teeth and comb their hair, looks do not matter. Basic manners and a reasonable level of social skills seemed far more important to them that appearance of the author.
Happy Monday to you all! I’m so glad to be home and back on the Internet to hang with all of you!















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